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Maison M. × Cabine · 4 weeks since launch · confidential

The dream,
in numbers.

4 weeks of real observation since launch at a signature French ready-to-wear house, partner of Cabine. What visual projection — not simulation — triggers among visitors: desire, sharing, purchase, loyalty.

Period
4 weeks since launch
Duration
Continuous observation · open fitting room
Mode
Augmented · visual projection
Billed cycles
2 · April closed + May in progress
Success rate
96%
Generated try-ons · 18 s avg.
Revenue
+10,3%
vs N-1 control
Returns avoided
100%
on tried orders
Maison M.
×
Cabine.ai
Public version · 4 weeks after launch

A fitting room
that never sleeps.

The Augmented Mode welcomes, advises and inspires 24/7. Direct measurement over the first 4 weeks of continuous observation.

Maison M.
02 — Adoption

Usage day after day.

Success rate
96%
Generated try-ons · 18 s avg.
Share rate
6,0%
Socially shared try-ons
Engagement
2,7
Avg. try-ons per profile
Conversion rate
1,2%
Try-on → tracked purchase
Daily volume · 4 weeks since launch

Try-ons, shares and conversions.

4 weeks since launch
300
225
150
75
0
Try-ons Shares Conversions
03 — Quality

92% successful generations on first try.

Successful generation
92%
first try
Successful generation
Image delivered in under 18 s on average
92,0 % first try
Non-compliant photo
Insufficient resolution · intercepted before generation
5,5 % upstream
Transient API error
Quota or temporary unavailability · automatic retry
2,5 % auto retry
First week
94,0%
6.0% errors (photo + API)
Quality gain
+6,0 %
Error rate tends toward zero
Last week
100%
0.0% errors — curve cleared
05 — Deep engagement

One fitting room, multiple tries.

Distribution across all trying profiles — identified clients + anonymous sessions. Average of 2.7 try-ons per profile.

Avg. / profile
2,7
try-ons
Power users (10+)
5,1%
of triers
Peak engagement
identified loyal customer
Long-tail
62%
single try (curiosity)
06 — Global comparison N vs N-1

Before Cabine.ai. After Cabine.ai.

Comparison on the first 4 weeks of the open fitting room against the same N-1 window, seasonality neutralized. This correlation suggests a contribution from the Augmented Mode — without making it the sole cause: other optimizations run by the house over the same period may have contributed.

Order volume
12,4%
Filtered volume, up-sell oriented value
Revenue
+10,3%
Growth despite declining volume
Average basket
+25,8%
Up-sell qualified by projection
Return rate
45%
12.9% → 7.1% · relative reduction

Compared period · 4 weeks since launch · seasonality neutralized · N vs N-1 · the Augmented Mode is one of the levers among ongoing optimizations.

07 — The impact that pays

See before. Return less.

Internal comparison over the same observation period: orders preceded by a virtual try-on vs orders without. Pre-purchase visual projection appears to have contributed to narrowing the gap between expectation and reception — one effect among other levers already at work on the house side.

Return rate
100%
7.3% → 0.0% on orders preceded by a virtual try-on
Average basket
+52,8%
Up-sell reinforced by pre-purchase visual projection

On orders preceded by a virtual try-on, the observed return rate is 0.0%, vs 7.3% on others. The Augmented Mode contributed to this differential — other qualitative factors on the house side may also have played a role.
Intra-period measurement · first 4 weeks · non-exclusive attribution
08 — Journey

From curious click to assumed purchase.

Step 01
Trying visitors
100%
Funnel entry point
Step 02
Successful try-ons
96,1%
Image generated and delivered
Step 03
Social shares
5,5%
Networks & messaging
Step 04
Tracked conversions
1,1%
Attributable orders
10 — Profitability

A fitting room that pays for itself.

Cabine.ai plan: €199 excl. VAT / month for 500 included try-ons, non-cumulative at month-end. Floor unit price of €0.40 excl. VAT per try-on, reached at fully consumed plan.

Monthly plan
199 € HT
500 try-ons · credits don't roll over
Floor unit price
0,40 € HT
per try-on at fully consumed plan
See all plans
— What's next —

The Augmented Mode
is not a gadget.
It's a showcase.

In 4 weeks of opening, with no additional advertising and no site overhaul, this house has enriched its product pages with a new experiential dimension. The figures presented are a baseline that will only refine as usage takes root.

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— Cabine.ai · Give your collections the try-on experience they deserve —